ACTIVE
/ ABOUT US

Managing Director's Statement

Working together in partnership
Since its establishment in 1983, Active has grown to become a significant partner to many customers, delivering quality wholesale electronic products to hundreds of customers in the electronic/electrical industry throughout Australasia. Customers range from well-known global corporations to emerging enterprises.

Consultative and responsive
Over the years we have built a loyal base of long-term customers and we understand their requirements. We excel at solving difficult and complex supply problems, whether it is one component only, or a complete package involving multiple parts or additional processing. The final solution may incorporate many different components, or it may need to be shipped to multiple locations around the globe. Our logistics centre in Hong Kong makes this possible.

We can also take care of all your off-the-shelf parts, as well as competitively sourcing standard electronic components.

Dedicated service team
Our success is due to a team of people who are passionate and excited about what they do. It’s also why the Active team has won so many awards for consistently exceeding customer expectations. We are very responsive, dealing with any issues with speed and attention. We offer every customer a dedicated account manager you can rely on. With two to three people per team, we have multiple points of contact to offer wraparound support for our customers. We keep in very regular contact, and do our best to ensure that distance is not an issue by using Zoom video conferencing. Many members of our team of talented, loyal and stable staff have been with the business for over fifteen years. Our company culture is based on caring, responsibility, integrity and honesty.

Our vision

We constantly strive to provide a customer experience that exceeds expectations – every time. If we fall short, we take responsibility and solve the problem, no matter what the cost.

Rob Mackley, Managing Director

Our values

Our agility enables us to make responsiveness to our clients' needs our highest priority. Our strong customer focus means our dedicated account managers maintain regular contact to ensure you have a quality wraparound service. Our teamwork is demonstrated by the ways in which our people work together, combining their skills and expertise for the benefit of our customers’ businesses. Our longstanding clients know that they can rely on our integrity to deliver what we promised when we promised. Our vision is reflected in the ways in which we are constantly expanding our global reach and in our ongoing investigation of new products and leading-edge electronic componentry. We show empathy with our clients’ needs by listening carefully to develop an in-depth understanding of their businesses.  

Every day we strive to live by our values and principles in our interactions with each other at Active and with our customers, manufacturers and suppliers.

Our key people

Senior Management Team

Rob Mackley

Rob Mackley

Managing Director

PROFILE

Rob Mackley

Rob founded Active back in 1983 when he realised he could do a much better job serving the electronics industry than his former employer. Over the years Rob has led Active to become a significant supplier to the Australasia electronics industry. This has been achieved by providing customer service excellence, supply chain efficiency and competitive pricing.

Noor Al-kattan

Noor Al-kattan

Sales Manager

PROFILE

Noor Al-kattan

Noor brings to Active a unique mix of technical product and engineering knowledge, diverse commercial skills and broad experience. She delivers insightful leadership across the business, motivating her team to optimise their responsiveness to our customers. She gained a degree in electrical and electronic engineering with first-class honours from the University of Auckland.

Jenny Yan

Jenny Yan

Chief Financial Officer

PROFILE

Jenny Yan

Jenny is a qualified chartered accountant with over 10 years’ experience working in Active. Her strength is her ability to deliver financial solutions that enable the business to gain an understanding of the complete picture so that it can then respond appropriately.

Rob Mackley

Rob Mackley

Managing Director

Noor Al-kattan

Noor Al-kattan

Sales Manager

Jenny Yan

Jenny Yan

Chief Financial Officer

Senior Sales Team

Senior Sales
Team

Nathan Bettridge

Nathan Bettridge

Key Account Manager

PROFILE

Nathan Bettridge

Nathan leads our North Island sales team. He offers 20 years of experience in the electronics and electrical industry. He began his career in production and moved into account management, delivering a top-notch performance across the business. He and his team are passionate about providing Active customers with solutions that enhance the efficiency of their operations.

Carl Ludemann

Carl Ludemann

Key Account Manager

PROFILE

Carl Ludemann

Carl is responsible for Auckland and the South Island territory’s sales and for customer sales success in New Zealand. He has been involved in establishing and growing a business that has delivered pragmatic solutions for more than 17 years. Carl is a motivational leader with entrepreneurial drive and significant sales expertise and electronics acumen.

Nathan Bettridge

Nathan Bettridge

Key Account Manager

Carl Ludemann

Carl Ludemann

Key Account Manager

Senior Purchasing
Team

Purchasing Team

James Mackley

James Mackley

Product Specialist

PROFILE

James Mackley

Having started in the warehouse packing goods, James is now running Active Asia. Based in Active’s Hong Kong office, James is responsible for strategically sourcing products, developing our supplier relationships, and ensuring that our offerings are the best quality and value.

Phoebe Cheung

Phoebe Cheung

Procurement Officer

PROFILE

Phoebe Cheung

Phoebe is Active’s key purchasing officer and a founding member of Active Hong Kong. Her technical knowledge, dedicated work ethic, and tri-lingual abilities are key to managing projects quickly and efficiently. Phoebe’s skill set enables Active to accurately transmit requirements from the customer to the factory, ensuring that the products we offer precisely meet engineers’ requirements.

James Mackley

James Mackley

Product Specialist

Phoebe Cheung

Phoebe Cheung

Procurement Officer

Active   /   Locations

From Pacifika to Asia

Active has a strong presence in Australasia and in Asia, enabling us to get your products where they need to be in the quickest possible time. We offer global reach with our distribution systems. Freight enters our warehouses on a daily basis from all over the world, ensuring we meet our customers’ delivery targets on time and in full.
PACIFIKA

Australia/New Zealand

Our sales office base is in Auckland where we have provided warehousing since 1983.
ASIA

Hong Kong

Our purchasing and logistics office also offers warehousing capability.
ASIA

Taiwan

Opening in 2020, our new technical hub in Taiwan will manage technical projects and relationships with our suppliers.

Invision has been a customer of Active Components since at least 1987. We have always found the team at Active to be attentive and responsive to our requirements. The range of products has always been good and their tie-ups with overseas suppliers has been very advantageous for short lead time and prototype jobs. The staff have always been prepared to track down other components to facilitate production. We would not hesitate to recommend Active Components to prospective customers.

Mark Fletcher, Director
Invision Electronic Solutions

I have worked with Active over the past 13 years. They have always strived to meet our needs, often performing above and beyond to ensure customer satisfaction. They are a key trusted electronics supplier for us, making sourcing components look easy.

Stephen West, Materials Controller
Fisher & Paykel Healthcare

Our relationship has been forged through the dedication of staff at Active sourcing, communicating and delivering to specific quality requirements and manufacturing timeframes. They engage with our engineering team and our clients to recommend new products and alternatives which add value through improved availability, functionality, reliability and cost reduction. Quality is assured through a rigorous supplier evaluation, Certificate of Compliance, and specific component testing when required.

Greg Coster
NAUTECH ELECTRONICS LTD

Pertronic Industries is a manufacturer with a staff of 115 based in its Wingate factory.To succeed in a competitive manufacturing environment we always need to be able to source quality components with competitive prices and delivery. Active Components are a key partner in the operation of our business. We are extremely pleased to have had a long term business relationship with such a reliable and trusted supplier.

David Percy
Pertronic Industries

Awards and Recognition

2019

Finalist – NZCTA Business Awards

Finalist at the NZCTA Business Awards
Finalist – NZCTA Business Awards

2019

50th Collaboration Award

50th Collaboration Award
50th Collaboration Award

2018

Excellence Award

Excellence Award
Excellence Award

2018

Supplier of the Year Awards

Best in savings over the past three years - Gallagher Fuel
Supplier of the Year Awards

2018

Supplier of the Year Awards

Outstanding Account Management - Electronics
Supplier of the Year Awards

2018

Outstanding Account Management

Award for Outstanding Account Management - Electronics
Outstanding Account Management

2018

Supplier of the Year Awards

Supreme Customer Service - Electronics
Supplier of the Year Awards

2017

Supplier of the Year Awards

Outstanding Account Management - Electronics
Supplier of the Year Awards

2017

Supplier of the Year Awards

Outstanding Account Management - Electronics
Supplier of the Year Awards

2017

Outstanding Account Management

Award for Outstanding Account Management - Electronics
Outstanding Account Management

2016

Supplier of the Year Awards

Outstanding Category Management
Supplier of the Year Awards

2016

Supplier of the Year Awards

Supreme Customer Service - Electronics
Supplier of the Year Awards

2016

Fuel Systems Ltd

Elite SUpplier
Fuel Systems Ltd

2016

Supreme Customer Service

Award for Supreme Customer Service - Electronics
Supreme Customer Service

2016

Outstanding Category Management

Award for Outstanding Category Management
Outstanding Category Management

2016

Elite Supplier

Gallagher Fuel Systems Ltd Elite Supplier Award
Elite Supplier

2016

Supplier of the Year

Gallagher Fuel Systems Ltd Supplier of the Year
Supplier of the Year

2015

Outstanding Account Management

Award for Outstanding Account Management - Electronics
Outstanding Account Management

2015

Supreme Customer Service

Supreme Customer Service - Electronics
Supreme Customer Service

2015

Supplier of the Year

Award for Supplier of the Year - Electronics
Supplier of the Year

2013

Supplier of the Year

Gallagher Supplier of the Year Award
Supplier of the Year

2013

Account Manager of the Year

Account Manager of the Year Award
Account Manager of the Year

2013

Customer Service Person of the Year

Customer Service Person of the Year Award
Customer Service Person of the Year

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