Working together in partnership
Since its establishment in 1983, Active has grown to become a significant partner to many customers, delivering quality wholesale electronic products to hundreds of customers in the electronic/electrical industry throughout Australasia. Customers range from well-known global corporations to emerging enterprises.
Consultative and responsive
Over the years we have built a loyal base of long-term customers and we understand their requirements. We excel at solving difficult and complex supply problems, whether it is one component only, or a complete package involving multiple parts or additional processing. The final solution may incorporate many different components, or it may need to be shipped to multiple locations around the globe. Our logistics centre in Hong Kong makes this possible.
We can also take care of all your off-the-shelf parts, as well as competitively sourcing standard electronic components.
Dedicated service team
Our success is due to a team of people who are passionate and excited about what they do. It’s also why the Active team has won so many awards for consistently exceeding customer expectations. We are very responsive, dealing with any issues with speed and attention. We offer every customer a dedicated account manager you can rely on. With two to three people per team, we have multiple points of contact to offer wraparound support for our customers. We keep in very regular contact, and do our best to ensure that distance is not an issue by using video conferencing. Many members of our team of talented, loyal and stable staff have been with the business for over fifteen years. Our company culture is based on caring, responsibility, integrity and honesty.
We constantly strive to provide a customer experience that exceeds expectations – every time. If we fall short, we take responsibility and solve the problem, no matter what the cost.
Every day we strive to live by our values and principles in our interactions with each other at Active and with our customers, manufacturers and suppliers.
Having started in the warehouse packing goods, James hasofficially stepped into the role of CEO at Active and he is now running ActiveAsia. Based in Active’s Hong Kong office, James is responsible forstrategically sourcing products, developing our supplier relationships, andensuring that our offerings are the best quality and value.
Rob founded Active back in 1983 when he realised he could do a much better job serving the electronics industry than his former employer. Over the years Rob has led Active to become a significant supplier to the Australasia electronics industry. This has been achieved by providing customer service excellence, supply chain efficiency and competitive pricing. After more than 38 years as the founder and CEO of Active, Rob has stepped down to the role of Director, with an ambassadorial focus.
Noor brings to Active a unique mix of technical product and engineering knowledge, diverse commercial skills and broad experience. She delivers insightful leadership across the business, motivating her team to optimise their responsiveness to our customers. She gained a degree in electrical and electronic engineering with first-class honours from the University of Auckland.
Jenny is a qualified chartered accountant with over 10 years’ experience working in Active. Her strength is her ability to deliver financial solutions that enable the business to gain an understanding of the complete picture so that it can then respond appropriately.
Nathan leads our North Island sales team. He offers 20 years of experience in the electronics and electrical industry. He began his career in production and moved into account management, delivering a top-notch performance across the business. He and his team are passionate about providing Active customers with solutions that enhance the efficiency of their operations.
Carl is responsible for Auckland and the South Island territory’s sales and for customer sales success in New Zealand. He has been involved in establishing and growing a business that has delivered pragmatic solutions for more than 17 years. Carl is a motivational leader with entrepreneurial drive and significant sales expertise and electronics acumen.
Joseph is our Sales / Business development lead in charge of Active’s electrical division. He is a Mechanical Engineer who has morphed his career pathway from engineering to sales. Through all of his experience he has acquired knowledge over a wide spectrum of industries from capital goods to fast moving consumables and the manufacturing sector.
Business Development and Account Manager Aymen is our most recent addition to the team. Having worked as an account manager for over 5 years and in the electronics industry for 7 years, Aymen is an experienced and dedicated Account Manager. His passion is to form a relationship with his clients, working collectively to achieve a common goal.
Phoebe is Active’s key purchasing officer and a founding member of Active Hong Kong. Her technical knowledge, dedicated work ethic, and tri-lingual abilities are key to managing projects quickly and efficiently. Phoebe’s skill set enables Active to accurately transmit requirements from the customer to the factory, ensuring that the products we offer precisely meet engineers’ requirements.