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Who we are

A reputable Asia-Pacific-based wholesale electronic components and electrical distributor.

Working together in partnership

Since its establishment in 1983, Active has grown to become a significant partner to many customers, delivering quality wholesale electronic components to hundreds of customers in the electronic/electrical industry throughout Australasia. Customers range from well-known global corporations to emerging enterprises.

Consultative and responsive

Over the years we have built a loyal base of long-term customers and we understand their requirements. We excel at solving difficult and complex supply problems, whether it is one component only, or a complete package involving multiple parts or additional processing. The final solution may incorporate many different electronic components, or it may need to be shipped to multiple locations around the globe. Our logistics centre in Hong Kong makes this possible.

We can also take care of all your off-the-shelf parts, as well as competitively sourcing standard electronic components.

Dedicated service team

Our success is due to a team of people who are passionate and excited about what they do. It’s also why the Active team has won so many awards for consistently exceeding customer expectations. We are very responsive, dealing with any issues with speed and attention. We offer every customer a dedicated account manager you can rely on. With two to three people per team, we have multiple points of contact to offer wraparound support for our customers. We keep in very regular contact and do our best to ensure that distance is not an issue by using video conferencing. Many members of our team of talented, loyal and stable staff have been with our electronic components business for over fifteen years. Our company culture is based on caring, responsibility, integrity and honesty.

Our vision

We constantly strive to provide a customer experience that exceeds expectations – every time. If we fall short, we take responsibility and solve the problem, no matter what the cost.
James Mackley, Chief Executive Officer

Our values

Our agility enables us to prioritise responsiveness to our clients' needs.

Our strong customer focus means our dedicated account managers maintain regular contact to ensure you have a quality wraparound service.

Our teamwork is demonstrated by the ways in which our people work together, combining their skills and expertise for the benefit of our customers' businesses.

Our longstanding clients know that they can rely on our integrity to deliver what we promised when we promised.

Our vision is reflected in the ways in which we are constantly expanding our global reach and in our ongoing investigation of new products and market-leading electronic componentry.

We show empathy with our clients' needs by listening carefully to develop an in-depth understanding of their businesses. Every day we strive to live by our values and principles in our interactions with each other at Active and with our customers, manufacturers and suppliers.

Our key people

Senior management

James Mackley Chief Executive Officer

James's history with Active Components started many years ago packing goods in the warehouse. Years later, James officially took over the role of CEO at Active Components from his father, Rob Mackley, in 2021. Based in Active’s Osaka office, James is passionate about maintaining the "Active" way and culture that is built around being the most capable, trustworthy and consistent in our industry by finding intelligent solution-based answers for SME electronic systems manufacturers.

Rob Mackley Director

Rob founded Active Components back in 1983 when he realised he could do a better job serving the electronics industry than his former employer. Over the years, Rob has led Active to become a significant supplier in the Australasian electronics industry, achieved through customer service excellence, supply chain efficiency, and competitive pricing. After more than 38 years as the founder and CEO of Active Components, Rob has transitioned to the role of Director and Advisor to the board.

Noor Al-Kattan Director of Sales & Marketing

As the head of the Active Components Sales and Marketing teams, Noor brings a unique blend of engineering and leadership expertise to the company. Her diverse commercial skills and extensive experience underpin her insightful leadership and strategic thinking, enabling her to effectively guide, motivate and support her teams.

Jenny Yan Chief Financial Officer

Jenny is a qualified chartered accountant with over 19 years of experience working at Active Components. Her strength is her ability to deliver financial solutions that enable the business to gain an understanding of the complete picture, so that it can respond appropriately.

Senior sales team

Nathan Bettridge Regional Manager

Nathan leads a team of sales professionals that focus on our existing customer base in NZ's North Island. With over 24 years of experience at Active Components, starting in the warehouse, he has consistently delivered outstanding performance. Nathan and his team are passionate about delivering intelligent solutions to our existing client base.

Carl Ludemann Business Development Manager

Carl leads a team of sales professionals that focus on emerging markets in New Zealand and Australia, focusing on driving customer sales success and market growth. With over 22 years of experience at Active Components, he has played a pivotal role in establishing and expanding the business.

Aymen Al-Majmuei Key Account Manager

Aymen has dedicated over 2 years to Active Components as a Key Account Manager and has over 7 years of experience in the electronics industry. His passion is to form relationships with his clients, working collectively to achieve a common goal.

Neil Patel Account Manager

With over 21 years of experience working for Active Components, Neil started in the warehouse before transitioning to the Sales team. His deep-rooted passion for enhancing operational efficiency drives him to provide customers with innovative solutions. Neil’s extensive experience and dedication make him a pivotal member of our team, consistently delivering value to our clients in Australia.

Active locations

From Pacifika to Asia. Active has a strong presence in Australasia and in Asia, enabling us to get your products where they need to be in the quickest possible time. We offer global reach with our distribution systems. Freight enters our warehouses on a daily basis from all over the world, ensuring we meet our customers’ delivery targets on time and in full.

Australasia

New Zealand / Australia

Our sales office base is in Auckland where we have provided warehousing since 1983.

Asia

Hong Kong

Our purchasing and logistics office also offers warehousing capability.

Asia

Japan

Opening Soon. Our new technical hub in Osaka will manage technical projects and relationships with our suppliers.

Testimonial

Invision has been a customer of Active Components since at least 1987. We have always found the team at Active to be attentive and responsive to our requirements. The range of products has always been good and their tie-ups with overseas suppliers has been very advantageous for short lead time and prototype jobs. The staff have always been prepared to track down other components to facilitate production. We would not hesitate to recommend Active Components to prospective customers.

Mark Fletcher, Director | Invision Electronic Solutions

I have worked with Active over the past 13 years. They have always strived to meet our needs, often performing above and beyond to ensure customer satisfaction. They are a key trusted electronics supplier for us, making sourcing components look easy.

Stephen West, Materials Controller | Fisher & Paykel Healthcare

Our relationship has been forged through the dedication of staff at Active sourcing, communicating and delivering to specific quality requirements and manufacturing timeframes. They engage with our engineering team and our clients to recommend new products and alternatives which add value through improved availability, functionality, reliability and cost reduction. Quality is assured through a rigorous supplier evaluation, Certificate of Compliance, and specific component testing when required.

Greg Coster | Nautech Electronics Ltd

Pertronic Industries is a manufacturer with a staff of 115 based in its Wingate factory. To succeed in a competitive manufacturing environment we always need to be able to source quality components with competitive prices and delivery. Active Components are a key partner in the operation of our business. We are extremely pleased to have had a long term business relationship with such a reliable and trusted supplier.

David Percy | Pertronic Industries

Awards and recognition

2021 Best Growth Award

2021

Best Growth Award

DEGSON awarded us with Best Growth Award for the second year in a row for exceeding our sales target.

2020 Best Growth Award

2020

Best Growth Award

DEGSON awarded us with the 'Best Growth Award' for exceeding sales targets.

2019 Finalist – NZCTA Business Awards

2019

Finalist – NZCTA Business Awards

Finalist at the NZCTA Business Awards

2019 50th Collaboration Award

2019

50th Collaboration Award

2018 Excellence Award

2018

Excellence Award

2018 Supplier of the Year Awards

2018

Supplier of the Year Awards

Best in savings over the past three years - Gallagher Fuel

2018 Supplier of the Year Awards

2018

Supplier of the Year Awards

Outstanding Account Management - Electronics

2018 Outstanding Account Management

2018

Outstanding Account Management

Award for Outstanding Account Management - Electronics

2018 Supplier of the Year Awards

2018

Supplier of the Year Awards

Supreme Customer Service - Electronics

2017 Supplier of the Year Awards

2017

Supplier of the Year Awards

Outstanding Account Management - Electronics

2017 Supplier of the Year Awards

2017

Supplier of the Year Awards

Outstanding Account Management - Electronics

2017 Outstanding Account Management

2017

Outstanding Account Management

Award for Outstanding Account Management - Electronics

2016 Supplier of the Year Awards

2016

Supplier of the Year Awards

Outstanding Category Management

2016 Supplier of the Year Awards

2016

Supplier of the Year Awards

Supreme Customer Service - Electronics

2016 Fuel Systems Ltd

2016

Fuel Systems Ltd

Elite SUpplier

2016 Supreme Customer Service

2016

Supreme Customer Service

Award for Supreme Customer Service - Electronics

2016 Outstanding Category Management

2016

Outstanding Category Management

Award for Outstanding Category Management

2016 Elite Supplier

2016

Elite Supplier

Gallagher Fuel Systems Ltd Elite Supplier Award

2016 Supplier of the Year

2016

Supplier of the Year

Gallagher Fuel Systems Ltd Supplier of the Year

2013 Supplier of the Year

2013

Supplier of the Year

Gallagher Supplier of the Year Award

2015 Supreme Customer Service

2015

Supreme Customer Service

Supreme Customer Service - Electronics

2015 Supplier of the Year

2015

Supplier of the Year

Award for Supplier of the Year - Electronics

2013 Account Manager of the Year

2013

Account Manager of the Year

Account Manager of the Year Award

2013 Customer Service Person of the Year

2013

Customer Service Person of the Year

Customer Service Person of the Year Award

2015 Outstanding Account Management

2015

Outstanding Account Management

Award for Outstanding Account Management - Electronics

For more information about us, access our Company Profile below.

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Physical address
59 Arrenway Drive, Albany, Auckland 0632
For New Zealand call:
+64 9 443 9500
For Australia call
+61 3 9775 4778
For Hong Kong call
+852 2430 0990

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Who we are

Working together in partnership

Consultative and responsive

Dedicated service team

Our vision

Our values

Our key people

Senior management

James Mackley Chief Executive Officer

Rob Mackley Director

Noor Al-Kattan Director of Sales & Marketing

Jenny Yan Chief Financial Officer

Senior sales team

Nathan Bettridge Regional Manager

Carl Ludemann Business Development Manager

Aymen Al-Majmuei Key Account Manager

Neil Patel Account Manager

Active locations

Australasia

New Zealand / Australia

Asia

Hong Kong

Asia

Japan

Testimonial

Awards and recognition

For more information about us, access our Company Profile below.

Subscribe to newsletter

Physical address

For New Zealand call:

For Australia call

For Hong Kong call