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Who we are

Active Components helps businesses turn electronic concepts into real-world solutions. Since 1983, we've partnered with manufacturers, engineers and technology providers across New Zealand and Australia, providing electronic components, custom solutions and dedicated support. We take the time to understand the challenges our customers face, working collaboratively to develop innovative ways to overcome them and bring their projects to life.

More Than a Component Supplier

At Active Components, we believe the best results come from understanding the challenges behind every project. With decades of industry experience across our team, we've built a deep understanding of electronics, manufacturing and the challenges that come with bringing products to market. We believe in continually learning, staying close to our industry and drawing on that knowledge to find smarter solutions for our customers.

Our experience spans a wide range of custom and project-based requirements, from cable assemblies and EV charging solutions to specialist electronic components and more. No two projects are the same, and we approach each one with the same mindset: no job is too big or too small, and there is always an opportunity to find a smarter way forward.

Our Hong Kong office further strengthens our ability to deliver, giving us close connections with trusted suppliers and established supply chain relationships across Asia. Combined with our local knowledge and hands-on approach, these relationships give our customers access to reliable supply while enabling us to respond quickly and effectively to their changing requirements.

At every level of the business, we bring a distinctly Kiwi approach: practical, resourceful and willing to think outside the box. It’s an attitude we carry into every decision we make, whether we’re finding an alternative component, working through a complex requirement or helping a customer bring a new idea to life.


Why Customers
Choose Active Components

Trusted Partnerships

We believe the best solutions come from understanding your business. That's why we take the time to listen, ask the right questions and work alongside you to develop solutions that meet your unique requirements. Our goal is to build long-term partnerships founded on trust, transparency and reliability.

Capability

Our expertise is one of our greatest strengths. With decades of industry experience and a commitment to continuous learning, our team has the technical knowledge to provide informed advice, recommend the right solutions and confidently support even the most complex applications. We continually invest in developing our capabilities so our customers can rely on knowledgeable guidance and practical solutions.

Innovative Solutions

Every challenge is different. Combining technical expertise with decades of industry experience, we go beyond supplying components to solve complex engineering and sourcing challenges. Whether it's a custom solution or specialist component, we're committed to helping customers achieve better outcomes through innovation.

Consistent Service

When you partner with Active Components, you can expect responsive communication, dependable delivery and ongoing support from a knowledgeable team. We pride ourselves on delivering a consistent customer experience, ensuring every interaction reflects our commitment to quality and service.

Family Values

As a family-owned business, relationships are at the heart of everything we do. We support our customers with genuine care, integrity and accountability, treating every project as if it were our own. It's this approach that has earned the trust of customers across New Zealand and Australia for more than 40 years.


Our Vision

To be New Zealand’s leading and most successful provider of innovative electronic solutions, trusted for solving the challenges others cannot.

Our Mission

Active Components is a “family” business that delivers innovative, solution-based outcomes for SME electronic system manufacturers. We are committed to being the most capable, trustworthy, and consistent partner in our industry.

Our Values

  1. Trust

    We do what we say we will.

  2. Capability

    We know our stuff and keep improving.

  3. Consistency

    We deliver every time.

  4. Innovation

    We solve problems others can't.

  5. Family

    We support each other and work as one team.


Our key people

Senior management

 

James Mackley Director

James's history with Active Components started many years ago packing goods in the warehouse. James is passionate about maintaining the "Active" way and culture that is built around being the most capable, trustworthy and consistent in our industry by finding intelligent solution-based answers for SME electronic systems manufacturers.

 

Rob Mackley Director

Rob founded Active Components back in 1983 when he realised he could do a better job serving the electronics industry than his former employer. Over the years, Rob has led Active to become a significant supplier in the Australasian electronics industry, achieved through customer service excellence, supply chain efficiency, and competitive pricing. After more than 38 years as the founder and CEO of Active Components, Rob has transitioned to the role of Director and Advisor to the board.

 

Noor Al-Kattan General Manager

As the General Manager of the New Zealand and Australia teams, Noor brings a unique blend of engineering and leadership expertise to the company. Her diverse commercial skills and extensive experience underpin her insightful leadership and strategic thinking, enabling her to effectively guide, motivate and support her teams.

 

Phoebe Cheung General Manager – Hong Kong

Phoebe has been with our Hong Kong team for over eight years, starting as a Logistics Officer before working across multiple departments and progressing to General Manager. Her broad experience across the business gives her a deep understanding of our operations, making her an invaluable leader and a driving force behind our international partnerships.

 

Jenny Yan Chief Financial Officer

Jenny is a qualified chartered accountant with over 19 years of experience working at Active Components. Her strength is her ability to deliver financial solutions that enable the business to gain an understanding of the complete picture, so that it can respond appropriately.

Senior sales team

 

Nathan Bettridge Regional Manager

Nathan leads a team of sales professionals that focus on our existing customer base in NZ's North Island. With over 24 years of experience at Active Components, starting in the warehouse, he has consistently delivered outstanding performance. Nathan and his team are passionate about delivering intelligent solutions to our existing client base.

 

Carl Ludemann Business Development Manager

Carl leads a team of sales professionals that focus on emerging markets in New Zealand and Australia, focusing on driving customer sales success and market growth. With over 22 years of experience at Active Components, he has played a pivotal role in establishing and expanding the business.

Active locations

From Pacifika to Asia. Active has a strong presence in Australasia and in Asia, enabling us to get your products where they need to be in the quickest possible time. We offer global reach with our distribution systems. Freight enters our warehouses on a daily basis from all over the world, ensuring we meet our customers’ delivery targets on time and in full.

Australasia

New Zealand / Australia

Our sales office base is in Auckland where we have provided warehousing since 1983.

Asia

Hong Kong

Our purchasing and logistics office also offers warehousing capability.

Testimonial


Awards and recognition

Awards and recognition

2021

Best Growth Award

DEGSON awarded us with Best Growth Award for the second year in a row for exceeding our sales target.

2020

Best Growth Award

DEGSON awarded us with the 'Best Growth Award' for exceeding sales targets.

2019

Finalist – NZCTA Business Awards

Finalist at the NZCTA Business Awards

2019

50th Collaboration Award

50th Collaboration Award

2018

Excellence Award

Excellence Award

2018

Supplier of the Year Awards

Best in savings over the past three years - Gallagher Fuel

2018

Supplier of the Year Awards

Outstanding Account Management - Electronics

2018

Outstanding Account Management

Award for Outstanding Account Management - Electronics

2018

Supplier of the Year Awards

Supreme Customer Service - Electronics

2017

Supplier of the Year Awards

Outstanding Account Management - Electronics

2017

Supplier of the Year Awards

Outstanding Account Management - Electronics

2017

Outstanding Account Management

Award for Outstanding Account Management - Electronics

2016

Supplier of the Year Awards

Outstanding Category Management

2016

Supplier of the Year Awards

Supreme Customer Service - Electronics

2016

Fuel Systems Ltd

Elite SUpplier

2016

Supreme Customer Service

Award for Supreme Customer Service - Electronics

2016

Outstanding Category Management

Award for Outstanding Category Management

2016

Elite Supplier

Gallagher Fuel Systems Ltd Elite Supplier Award

2016

Supplier of the Year

Gallagher Fuel Systems Ltd Supplier of the Year

2013

Supplier of the Year

Gallagher Supplier of the Year Award

2015

Supreme Customer Service

Supreme Customer Service - Electronics

2015

Supplier of the Year

Award for Supplier of the Year - Electronics

2013

Account Manager of the Year

Account Manager of the Year Award

2013

Customer Service Person of the Year

Customer Service Person of the Year Award

2015

Outstanding Account Management

Award for Outstanding Account Management - Electronics

More

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